UX/UI
User Research
Strategy
Simplifying the experience without losing security and functionality.
Hello!
Hello!
Hello!
I’m Ashley To, an experience designer.
I’m Ashley To, an experience designer.
I’m Ashley To, an experience designer.
Powered by curiosity, I craft delight and solve problems with a smile
Powered by curiosity, I craft delight and solve problems with a smile
Powered by curiosity, I craft delight and solve problems with a smile
My Work
My Work
My Work
Check out my work!
Check out my work!
UX/UI
User Research
Strategy
Simplifying the experience without losing security and functionality.
UX/UI
User Research
Strategy
Simplifying the experience without losing security and functionality.
Service Design
User Research
UX/UI
From a burden to a streamlined, full-service platform.
Service Design
User Research
UX/UI
From a burden to a streamlined, full-service platform.
Service Design
User Research
UX/UI
From a burden to a streamlined, full-service platform.
Play!
Play!
Play!
Experiments & forays
Experiments & forays
ANIMATION
UX/UI
A speculative watchface concept visualizing how stress distorts our perception of time through a dynamic, data-inspired watchface.
ANIMATION
UX/UI
A speculative watchface concept visualizing how stress distorts our perception of time through a dynamic, data-inspired watchface.
ANIMATION
UX/UI
A speculative watchface concept visualizing how stress distorts our perception of time through a dynamic, data-inspired watchface.
ANIMATION
An animated short that follows my grandmother’s experience with dementia, capturing the shifting landscape of memory and connection between generations.
ANIMATION
An animated short that follows my grandmother’s experience with dementia, capturing the shifting landscape of memory and connection between generations.
ANIMATION
An animated short that follows my grandmother’s experience with dementia, capturing the shifting landscape of memory and connection between generations.
About
About
About
More about me
More about me
I’m a senior product designer in NYC with roots in behavioral economics and psychology, which means I’m endlessly curious about how people think, feel, and solve problems. Purpose drives my work, creativity fuels it—and when I’m not designing, you’ll find me exploring the city, crafting, doing pilates, or chasing sunsets (always on the lookout for a little everyday joy @ashs.tiny.corner on Instagram).